HP Gemstones
HP launched a new line of highly specialized and personalizable printers – these things stop just short of flying you to the moon. The task was to create a 3D configurator tool for the sales team to showcase Gemstones’ impressive capabilities.
| Client | Hewlett Packard |
| Project | WebGL sales tool |
| Role | Senior Interaction Designer |
Contribution
Product design
Illustration
Art direction
2D/3D storyboarding
| Award | Category | Year |
| Addy | Gold Regional | 2024 |
| Campaign Tech Awards | Best Use of Experiential Tech | 2024 |
| Muse Award | Gold | 2024 |
A gem of a project
Being on the team that created HP’s larger design system, I used our structure as a base, adapting it for the needs of this custom tool.
In addition to pushing boundaries with interaction design and extensive documentation for dev and 3d teams, this project also involved illustration and animation. A true marriage of right and left brain and one of my favorite projects to date!
I was able to help storyboard over 20 features across the 3 printers – using either 2d animations or 3d movements to the model itself to help illustrate the device’s amazing capabilities.
Whoop there goes gravity
Our team created three custom 3D background environments to choose from – an office work room, admin area, and lounge. The environment accent colors even adjust to match the selected printer color. To further aid the user in envisioning the device, their customized printer can also be viewed in their own space, with augmented reality.
| 8x increase in contact rate | 73% increase in engagement | 17% increase in download rate |
| 50k+ total units purchased | $70m total in sales | 2 gold awards (Addy & Muse) |