Sea Ray
A Sea Ray is more than a boat — it's a craft of unparalleled comfort and performance, technology, and technique. We were challenged to come up with a redesign of Sea Ray's website that matched the quality of their products. Toeing the line between sport and sophistication, we focused on the intricacies that boaters love.
| Client | Sea Ray |
| Project | Digital design |
| Role | Interaction Designer |
Contribution
Product design
Branding
Prototyping
Animation
The sea’s the limit
To help portray the quality and innovation of Sea Ray, we pushed the concept to include features like day-to-night toggles, geo-location weather temperature, an owners portal with a tagged location of the boat, and a custom model configurator.
Owner’s portal
The project included the design of an owner’s portal, which could be used to see weather in the user’s area, track their boat, see local boating events, and more.
